Influencer contract template

What is an Influencer Contract?

An influencer contract or agreement outlines the terms and conditions of a business relationship between a brand (or advertiser) and an influencer.

The influencer, who usually commands a significant following on social media or other digital platforms, agrees to endorse the brand's products or services.

The agreement itself spells out the specifics of this endorsement, including the type and frequency of content that is required, the promotional messages to be conveyed and the platforms on which the content will be shared.

Check out our free influencer contract template above.

What is the purpose of an Influencer Contract?

An influencer agreement serves many purposes. However, the broad objective is to set clear expectations for both parties and define what a successful partnership looks like.

A robust influencer agreement template also safeguards the interests of both the influencer and the brand.

From a brand perspective, it ensures that the influencer will meet their commitments to promote the product or service. For an influencer, it guarantees that the brand will provide compensation for their promotional services, creative time and well... influence.

Who is responsible for managing Influencer Agreements?

The management of influencer agreements typically falls under the remit of the brand's marketing or legal department.

However, for smaller organizations that don't have these dedicated departments, this is left to the business owner or the general manager.

What are the elements of an Influencer Contract template?

Influencer contracts vary a lot in terms of scope and detail. This is because one influencer marketing deal might be completely different from another in terms of the work required and the length of the project.

That said, most will cover the following provisions:

• Parties involved: Comprehensive details about the brand and the influencer involved in the contract.

• Scope of work: Clear-cut explanations of the tasks the influencer is expected to carry out, including details of the promotional activities and content creation.

• Payment terms: Concrete details about how and when the influencer will receive their compensation, and if applicable, the structure of any performance-based payments.

• Term and termination: The stipulated duration of the agreement, conditions under which the agreement can be prematurely terminated, and the notice period requirements.

• Content rights: A note on who owns the rights to the content created during the course of the partnership, and the extent of its usage.

• Confidentiality: Provisions to safeguard sensitive information related to brand strategies or undisclosed product details, ensuring these remain confidential during and after the term of the agreement.

• Indemnification: Clauses protecting both parties from potential legal implications that could arise during the execution of the agreement.

How are influencer agreements traditionally managed?

Now you know the building blocks for an influencer contract template, we can explore the process used to create them in more detail.

The manual process

When a new influencer partnership is being forged, a team member will usually download a version of the influencer agreement template - which may or may not be the most recent - and adjust its terms based on their early discussions with the influencer.

This edited agreement is then emailed to the legal team for review and further adjustments, possibly leading to several rounds of back-and-forth.

Once this is done, it is emailed to the influencer for approval and signing. Changes can be requested at any point, creating a parallel version and potentially losing track of previous amendments.

When the agreement is fully signed, either in wet ink or via electronic signature, copies are individually emailed to all relevant stakeholders, which may include marketing, legal, finance, and (naturally) the influencer.

This traditional process is still prevalent, but companies with more advanced tech stacks may have made some improvements.

The template might be a shared Google document; versions might be circulated internally using collaboration tools like Slack; and once eSigned, details might be manually input into a CRM system like Salesforce.

But this process still involves a lot of friction and switching between tools. The best and most efficient way to manage your influencer agreements is by using a tool like Juro.

How to automate influencer agreements in Juro

With Juro, you can automate your influencer agreements and decrease the manual work involved in managing them. Juro can do this by:

• ‍Automated contract templates. Marketing teams can self-serve on contracts using an automated contract template pre-defined and approved by legal. These templates can be populated in seconds either by filling out a simple Q&A form or by pulling the data in automatically via an integration. ‍

• Conditional logic: Juro lets you automatically apply specific conditions to an influencer agreement. This means that certain clauses can be added or removed automatically if the contract contains certain values. ‍

• Browser-based negotiation: Juro’s browser-native contract negotiation features enable influencers to add comments, suggestions and redlines to influencer agreements in real-time. Perfect for speeding up time-to-sign!‍

• Mobile-responsive eSignatures: Influencers can sign agreements on almost any device, allowing them to add legally-binding electronic signatures to documents wherever they are.

To find out more about Juro's all-in-one contract management software and how it can streamline contract processes for your team, hit the button below to book a demo.